Engelska

This book really resonates with me and not merely because the authors use rock artists I worked with closely in the past such as Kiss, Led Zeppelin and Nirvana to illustrate the management theories which have long guided the careers of rock stars but which have often eluded corporate managers. They fearlessly puncture the bubbles of predictable, mediocre but "safe" theories that preclude breakthrough success in business and they do it with humor and passion. To borrow a turn of phrase from their instantly classic text, I am a big motherfucking fan of "Heavy Metal Management. Danny Goldberg, President of GoldVE Entertainment and author of "Bumping Into Geniuses." Do you see your employees as our most valuable asset? Are you keen on having satisfied clients? Do you want to be a good leader, an inspiring business person and take your project to another level? Or are you perhaps ready to go from Good to Great? Sorry! But if thats what you really want, then this book is sadly not for you. We wrote Heavy Metal Management for Great Leaders, ready for World Domination. And beyond! Heavy metal has existed as an art form for almost fifty years now. During this period, the best and brightest havedespite cutthroat competition and extremely low barriers to entrycreated global brands from four chord progressions. Astonishingly, most businessmen havent even begun to learn from these great Heroes of Metal. Heavy Metal Management gets you started on the Highway to the hell where customers are raving, motherf*****g fans, where your management team are the baddest guys on the block and yourself the Total Frontman. Grab the chance and buy this book or burn in the eternal fire!

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Get 24 months FREE access to an interactive eBook when purchasing the paperback* The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. <br/><br/>New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. <br/><br/>Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. <br/><br/>Each contributor has also given a practical `top tip' for doing research successfully. The book is complemented by a FREE Interactive eBook and online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material. Suitable reading for any student carrying out a research project, dissertation or thesis in business and management.

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. <br/><br/>New to the second edition:More global focus through new examples, case studies and the experience brought by new co-author, Barbara CzarneckaBrand new chapter on Culture &amp; Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countriesNew coverage of digital advances and social media marketingUpdated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and NetnographyAdditional videos supplementing the comprehensive online resource package for students and lecturersA wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context. It offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management. With workforce demographics changing rapidly, high-profile cases of discrimination in the news and new legislation coming into force, it is more crucial than ever that organisations understand and effectively manage workplace diversity - not only to increase business outcomes, but to create an inclusive workplace in a socially responsible manner. <br/><br/>This second edition includes an engaging new chapter on social class and diversity, as well as a range of new mini case studies on contemporary issues and themes such as intersectionality and autism employment. Packed with learning features to encourage critical analysis and help you link theory to real-world practice, Managing Diversity and Inclusion offers an in-depth and contextual account of enduring and cutting edge discussions and approaches to diversity and inclusion management. Go online to access additional resources to support your study: https://study.sagepub.com/syed2e

When a company is committed to growing through innovation - not just exploiting the existing business models - standard accounting documents offer insufficient and, oftentimes irrelevant data. <i>Innovation Accounting</i> is a practical guide for these companies to help them measure and track innovation. Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Financial accounting in particular is difficult to use in the context of (digital) innovation. Therefore a new complementary system for measuring and tracking innovation is needed.<br/><br/>The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company's growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. <i>Innovation Accounting</i> is an essential go-to book for anyone that wants to measure their company's innovation ecosystem.

Global Hr Competencies- Mastering Competitive [Bok / Inbunden]

The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view-who you want to serve and why you do business-and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.